Influence: The Psychology of Persuasion

Cialdini's Influence: The Psychology of Persuasion is a well known classic. Cialdini was one of the first researchers to offer an 'under the hood' exploration of the human characteristics that makes us so… easy to manipulate.

The 'under the hood' knowledge that Cialdini provides opens the door to effective persuasion methods as one harness the power of the human characteristics as apposed to going against them. 'Effective' means that the invested energy – results, including how the other side feels with the method applied at him, ratio is optimal.

The same principle – understanding the dormant human characteristics in order to explain, and hence be able to manage, conflict behavior – characterize my work as well. you are invited to check the Human Characteristics eCourse, The I Win Negotiation & Conflict Approach and The Matrix of Conflict. If you seek a deeper understanding of these human characteristics and the path to unravel them please read The Romance of Ego & Conflict.

From Amazon's Book Description:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.