Have you ever wondered why no matter how hard you try staying away from conflicts, you always seem to wind up in one every now and then? It is because the very heart and source of conflict lies within you – your ego.

In this book, Asaf Shani puts ego under the microscope, allowing you to understand it as you’ve never done before. He also explains the relationship between ego and conflict, which is closer and deeper than you may think. Indeed, like any other whirlwind romance, the one between ego and conflict has the potential to get you carried away, often with disastrous results. You can put a stop to it, though, by keeping your wits about you and this book will show you just how. The steps are detailed and easy to understand, with fun illustrations and examples you can easily relate to.

Asaf Shani has been teaching negotiation and conflict management skills to business organizations for the past 17 years. This book is his 8^th and most intriguing yet, as well as the most spiritual, enriched with his own personal experiences.

With the tips and methods he provides on managing ego and conflict, you won’t only be a better negotiator both at work and at home but a better person, more at peace with yourself and the world around you.

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