Those of you who follow my posts on
issues regarding confrontational situations such as negotiation tactics,
conflict resolution strategies, or negotiation techniques already know my
opinion regarding the issue of strategy and tactics. Conflict resolution
strategies, negotiation tactics, or any other tactical and strategy issues are
the result of many complimentary issues.
I'll give the most trivial example:
whether or not you'd like to retain the personal or professional relationship
with your negotiation counterpart will affect your negotiation tactics, and if
the negotiation has escalated into a conflict, you’ll have to think which
conflict resolution strategy to apply. Hence, the attempt to try and recommend
tactics and strategies regarding conflicts and negotiation is rather futile. You
may say to me that indeed 'high resolution' strategies in the sense of very
detailed ones must be tailored based on each situation’s unique characteristics;
yet, 'low resolution' strategies in the sense of general statements can be
formed. With that I agree because indeed general statements regarding negotiation
tactics or conflict resolution strategies can be formed. Yet, because of their
'low resolution' – their generality – they might be too vague for the situation
at hand.
One of the issues I keep encountering
again and again in my negotiation tactics and conflict resolution strategies
workshops is the issue of power balance. I think it is as obvious as saying
that there is a direct correlation between how leveraged you are and what you
can potentially achieve in a specific negotiation. If, for example, you are a
sole provider of a needed product, then you are likely to score better in your
negotiation than in a situation where there are other vendors offering the same
product.
As obvious as this idea is, I'm still
amazed by how it is being missed during daily negotiations. I'll give you an
example of a situation that keeps emerging in my workshops and that is the
conflict-prone conversations parents frequently have with their children
regarding house chores, school homework, cellular usage, and any other
task/restriction issue. I know that 'negotiation tactics' is something most
people will not associate with conversations they have with their children, yet
if you'll ponder the issue you'll realize that these conversations can easily
fall into the negotiation tactics square. There is a goal you'd like to achieve
that is likely to meet an opposition and you'd like to retain your good
relationship with the other side so you have to smartly plan and execute the
conversation so that you'll get what you want in the price you wanted.
Although I deliver my negotiation
tactics and conflict resolution strategies workshops in organizations and they
aren't associated in any way to parent-child relationships, at least once in
every one of my workshops, one of the participants will bring an unresolved
issue with his or her child. "They don't stand to our agreement" or
"they don't even talk to me..." are common sentences I hear parents
share when dealing with issues like house chores, homework, bed time or
cellular usage with their children.
When such issues arise, I keep asking
the parent the same question: "What can your child get out of negotiating
with you, or what will he lose if he won't?" In ALL of the cases, the
answer that I’ve received was a ‘nothing’. Parents didn't enjoy the other
side's cooperation in either adhering to the agreed solution or even to start
discussing the issue.
If the answer to the above question is
negative then it means that the parent has no leverage in the negotiation, and
hence the chance that he'll get what he want from the other side is very slim. Actually,
in most of the cases the other side won't even show up to the negotiation. The
same basic principle applies to any negotiation - whether with a client, a
vendor, someone who's interested in buying your car and so on.
Why do people tend to overlook such a
fundamental and critical negotiation tactics issue? The answer is simple: we
assume, without being aware that we do, that other people see the issue at
stake in the same way we see it. If I, as a parent, think that going to sleep
at a reasonable hour is important, I assume that my kid will think so as well
and hence will have the interest to mutually work out a solution on the matter.
This might be true, and indeed the other side will attribute the same level of
importance to the negotiated issue, yet he may very well might not. This
inherent tendency to assume that 'like me, so is the other side' leads to what
I call becoming a 'power drunk' - we assume that we have more power than we
usually do. That's why people don't bother to analyze the power balance and
assume they are more leveraged than they truly are.
Like any addiction, the first step to become
power sober is to be aware of the human tendency to assume that we have leverage.
The second step is to assess the
situation from the other side's point of view. This means
that you have to let go of your own justifications, reason, and logic and try
looking at the situation from the other side's point of view. Looking from the eyes
of an 11 year old kid, what interests does he have to actively participate in a
negotiation that will result in going early to bed? He's not interested in
boundaries setting, sleep depravation issues or of being tired in the next
morning... for him there are more burning issues of playing or watching
television for one more hour or not being different, God forbid, from his
fellow friends that go to sleep late.... going to sleep early might make him
perceived as a nerd... so, no wonder that the kid doesn't stand to the agreed
solution or doesn't even bother to negotiate on the issue.
How do you then create a leverage that
makes it 'worthwhile' for the other side to negotiate with you is a wider and a
bit complicated issue that I've covered in my book Negotiation Tactics - Levers, Guns &
Sanctions: Pre Negotiation Moves to Bring Reluctant Parties to Collaboration.
In this post, I wanted to draw your attention to check, before engaging in negotiation or conflict, what is the power balance in the situation. Fight power drunkenness, don't assume you have the high ground. You are likely to discover the opposite is true.
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